Sunday, April 3, 2016

What's Next

EXISTING market

What's NEXT? On my Amazon Whisperer post, I tried to expand my business with adding a fresh food stand in my restaurant that will demonstrate all the veggies, fruits and herbs used in the menu of the day. As an extension of that customers can either purchase as much as produce they want from the stand. Alternative they will be given a snack box of the fresh produce once they are done with their meal as a gift. These strategies can help increase customers' trust in my business and make my business/innovation more approachable. Another idea of what's next that I already mentioned could be to create a new type of student community that will work on growing fruits and vegetables on the back of the restaurant. This could become a big thing in Gainesville, if it doesn't exist already and it will be completely voluntary. I believe this will bring students closer and will create a community that cares about its food.




NEW market

My new market is a more specific market than just students that live on-campus. This market is closely related to the health industry and it's ATHLETES. I know that a lot of athletes, whatever kind, care about their health, or they should at least. They majority of athletes follow a diet plan, but once they live on-campus they don't have a lot of food options to choose from health-wise. My restaurant will provide them with healthy food. Another new market that is also specific are only vegan and vegetarian people, which is a more difficult range of students that you can find. However, I believe vegan and vegetarian dishes are added to the restaurant's menu as a mean to provide more options to students instead of limiting their options.

3 comments:

  1. I really enjoyed listening to your conversations with others who recommended great ideas to you for your business idea's. You did a great job on this assignment. You were thorough and met all of the expectations of this assignment. I think that you hit a very unique idea for your restaurant, adding a fresh produce stand. This is very appealing to those who may be vegan, on a diet, or want to feel like they're eating at a healthy restaurant. I would have never thought of something like this. Great job! I do not have a link to share because I did not create a blog post for this assignment.

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  2. Hi Artemis, I really like your idea of expanding your business and adding a fresh produce stand to your restaurant. This will help your customers know that your food is fresh and has great quality. You did a great job on the assignment, keep it up and good luck with the rest of the semester! You can check out my blog at http://daviddo-uf.blogspot.com/2016/04/whats-next.html

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  3. Hey Atermis! My venture idea has a lot to do with healthy eating too, so I really enjoyed reading about the route you decided to take with your venture idea. I think it is a great idea to focus on athletes because as you said most of these people are very health conscious. I think knowing your target audience and their demands are vital keys to making your business successful, and you are doing just that. Great job! Unfortunately I did not complete this assignment, but check out my blog post here: http://rachelecarter.blogspot.com/

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