Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.

My revenue driver at the moment is my restaurant on-campus, which is basically an opportunity for students to eat healthier and get accustomed to different cuisines.

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

In one of my comments someone mentioned growing my own fresh veggies in the backyard of the restaurant so that I use what I make in my food. I could do that, but because this may take longer than expected I will bring fresh produce in the restaurant and demonstrate it to the customers. The fresh food stand will include a section with veggies and fruits, one for spices/condiments and herbs and one with whole grains/legumes that are used on the menu. I might be able to expand this idea with desserts too, which will be homemade.

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

I believe this new service will foster customer loyalty, because demonstrating the ingredients I use in my food will serve the purpose of this restaurant. Students that are not used to buying or cooking with veggies and fruits can now know what they eat at the restaurant and will also be given free produce when they leave from the restaurant. This will encourage them to consume/cook with veggies more often. I think this is a very unique experience and hopefully it will work. I know that they already have a salad and food station at the Broward dining center, but my type of service is a little bit more different.

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

 This product has 3 stands. The upper one will include herbs and spices. The middle one will include veggies and the lower one fruits. Fruits are not commonly used when cooking. Most of the times their juice and zest is used to add flavor or they are used in salads or desserts. People can choose whatever they like from this stand and purchase it, to use it while they are cooking. Otherwise, we will offer them some of the fresh produce for free once they leave from the restaurant in the form of snacks.

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

The customers seem to love this product. They can choose where they want to put their produce. It's pretty big so they can store all their produce there that doesn't need to be refrigerated. Hangers come with it so you can also hang bananas on it. It is hammock styled which means you can swing each part to reach the food and it is easily assembled. There is air flow in between the produce so that it doesn't get bad quickly. The only thing the customers don't like is its dimensions, it takes up a lot of space. 

• Describe what design/usability changes you'd make to the product. 

The only changes I would make is make the dimensions a little bit smaller, even though for my restaurant that wouldn't be a big issue. I would also offer like a plastic base to go at each level so that small fruits don't fall off. 

• Describe why you think this product would make a good addition to your current product/service offering.

I think this would make a good addition to my current service since people will be aware of what is added in their food and they can also choose the produce they want to use for their next dish. It will overall encourage the consumption of fresh produce among students.